My Content Promotion Checklist for Bloggers: 5 Things to Do Post-Publishing

Last Updated August 23, 2025

My Content Promotion Checklist for Bloggers: 5 Things to Do Post-Publishing

Have you ever felt that rush of excitement after hitting “publish” on a new blog post, only to realize your journey has just begun? Of course you have. I know, because I’ve felt it too… in fact, I feel it all the time!

Let’s be real: creating high quality content is just half the battle. The real challenge lies in what you do next—how you get that valuable content in front of the right people. Now that’s the magic, right there.

After writing thousands of articles and through a healthy dose of trial and error, I’ve landed on a solid content promotion checklist that’s become my post-publishing playbook.

Let’s dive in:

If you wanna snag a handy visual of my content promotion checklist, here’s an image you can save to your desktop… of maybe print it out and stick it right next to your computer? That’s what I’m doing right now 😂

RightBlogger Content Promotion Checklist for Bloggers

Alright, now let’s dive deeper into my content promotion checklist for bloggers.

1. A Fresh Set of Eyes: The Importance of Review

The first stop is reviewing your masterpiece. Picture this—your blog post is live for the world to see, only for you to later discover a glaring typo in the first paragraph. Cue facepalm 🤦‍♂️

To avoid these kinds of mishaps, I always give my post a full once-over read. Not obsessively, but enough to catch any sneaky errors I’ve made. This includes:

Checking for Formatting Mistakes: Because nobody likes a cluttered post with disorganized headings, lists, or long blocks of text without a breather.
Ensuring Calls-to-Actions and Buttons are Correct: CTAs are the gateways to engagement, but a broken button creates a bad user-experience.
Verifying Links and Table of Contents: Because leading your readers to a 404 page is not exactly the adventure they signed up for.

I recommend walking away from your article for at least a few minutes, maybe stepping outside, and coming back to it with fresh eyes for your once-over. This’ll help you take your writing in more easily through the eyes of your readers.

2. Technical SEO Checks

Next up, let’s do a technical SEO check. We’ve all heard the spiel about the importance of nailing your blog’s SEO fundamentals, but how many of us really take the time to double-check the key SEO elements of our posts?

That’s exactly why we built the handy RightBlogger Chrome Extension:

I use RightBlogger’s Chrome Extension to make sure my meta title, meta description, and technical tags are all in order, with just 1 click.

There’s a difference between just filling out these meta fields, and actually optimizing them to attract both readers and search engines. Trust me, taking a few minutes to do this can make a difference in your post’s visibility.

This is where the fun begins. Sharing your content is not just about plastering a link everywhere and hoping for the best. It’s about strategic engagement—being present and providing value on the platforms where your audience spends time online. Here’s how I go about sharing:

Personalized Promotion Strategies: We all have our platforms. For some, it’s pinning images on Pinterest; for others, it’s sparking conversations on LinkedIn, driving discussion on forums like Reddit & Quora, posting short-form videos on Instagram, or otherwise. Find where your audience hangs out and meet them there.
Embedding YouTube Videos: Got a video to go along with your blog post? Chef’s kiss. This is not only a smart way to keep your audience more engaged (and on your page longer), but it also opens up an entirely new discover platform on YouTube, the world’s second largest search engine.
Creating Snackable Video Content for TikTok or Instagram Reels: Because who doesn’t love bite-sized bits of brilliance? This can drive traffic back to your blog in a fun and engaging way, from these popular platforms.

4. Keeping the Conversation Going: Interacting with Your Audience

Congrats, your blog post is out in the wild! Now’s not the time to disappear on your people.

Blogger Stock Photo Ryan Robinson at Computer

Stay engaged with your audience, by taking these actions:

Monitoring Responses and Questions: Show your audience you’re not just a content robot. Be there to answer questions in the comments, on forums, and wherever you’re driving discussion around the topics of your post.
Scheduling Email Newsletters: Have an email list? Make sure they know about your latest work. It’s like sending a personal invitation to check out your post.
Engaging with Your Viewers: Be genuinely interested in their thoughts. This can turn a casual reader into a loyal follower.

5. Set a Reminder to Update Your Post

One of the greatest misconceptions about blogging, is that once you’ve published a new article, that post is set in stone.

Think again.

Updating your content over the coming months and years is crucial for keeping it relevant and ranking high in organic search engine results:

Setting Reminders for Regular Updates: Mark your calendar for a content check-up every 3-6 months. The more important the post feels to the overall goals of your site, the more frequently I recommend updating it.
Using a WordPress Plugin to Track Last Updated Date: This little trick can help you keep tabs on when a post last got some love.
Prioritizing Updates Based on Importance and Revenue Potential: Some posts are just more vital to your blog’s health than others. Keep them in tip-top shape.

You can also use tools like Google Search Console to see which articles’ traffic is declining.

6. Repurpose Your Content

Finally, let’s talk about squeezing every last drop of potential out of your content. Tools in platforms like RightBlogger can take the workload off by:

Generating Social Media Post Ideas: Stuck on what to post on social? Let AI brainstorm for you. Learn more about AI tools for social media.
Repurposing Content: A blog post can transform into a video script, an infographic, or social media snippets. Diversity is key to reaching more audiences.
Creating Snackable Content: Bite-sized content can lure readers back to your full posts. Think of it as the appetizer to your main course.

My Content Promotion Checklist + Key Takeaways

So, there you have it. My comprehensive content promotion checklist. Remember, every piece of high quality content you create has potential—it’s all about how you present and preserve it.

Don’t let your hard work fade into the night, shine a light on the work you’ve brought to life. Implement this post-publishing checklist, and watch as your blog thrives and engage your peeps like never before.

In the end, the most important piece of advice I can offer is this: never stop experimenting. The Internet and what’s “working” is always shifting, and what works today may not pan out the same tomorrow. Stay curious, stay adaptable, and most importantly, stay genuine in your promotion efforts.

Your audience will notice and appreciate it. And who knows? With time and dedication, your blog has the potential to become the next big thing. You got this 💪

What should I check right after I hit publish on a blog post?

Do a quick full read of the live post to catch mistakes before more people see them. This is the easiest way to fix typos, broken formatting, or missing images fast.

Check your headings, bullet lists, and spacing so the post is easy to scan. A messy layout can make readers bounce, even if the writing is strong.

Test every link, button, and table of contents jump link. Also make sure your main call to action works on both desktop and mobile.

If you can, take a short break first, then reread with fresh eyes. You will notice issues you missed while writing.

Which technical SEO items matter most after publishing?

Start with your meta title, meta description, and the main page URL. These basics help Google understand your post and help searchers decide to click.

Next, check that your post has one clear H1 title, helpful subheadings, and descriptive image alt text. These small details can improve readability and SEO.

Make sure your internal links work and point to the right pages. If you want a simple way to review SEO items, you can use a checklist style report like the ideas in RightBlogger SEO reports.

Finally, avoid “set it and forget it.” A quick SEO review right after publishing can prevent issues that are harder to spot later.

Where should I share my blog post on social media so it actually gets traffic?

Share your post on the platforms where your audience already spends time. It is better to do a great job on one or two channels than to post the same link everywhere.

Match the format to the platform. For example, use a short tip post for LinkedIn, a question for Reddit, or a quick clip for Instagram Reels that points back to your blog.

Use the same core idea from your post, but rewrite the intro so it feels native to that platform. This usually gets more comments and clicks than a plain link drop.

If you want help creating posts faster, tools that generate ideas can cut your workload. For example, RightBlogger’s Tweet Ideas generator can give you multiple angles to test.

How long should I stay engaged after publishing a post?

Plan to stay active for at least the first few days after publishing. That is when you will get the most early comments, replies, and questions.

Reply to comments on your blog and on social posts that mention the article. Fast, helpful responses build trust and can turn readers into subscribers.

Also send the post to your email list if you have one. Email is often the highest intent traffic because subscribers already know you.

To save time, draft a quick email version of your post and schedule it. A tool like the RightBlogger Newsletter generator can help you write a clean email summary faster.

When should I update an old blog post, and what should I change first?

Update important posts every 3 to 6 months, or sooner if traffic starts dropping. Fresh updates can help you stay accurate, useful, and competitive in search results.

Start by fixing outdated facts, refreshing screenshots, and improving the intro and headings. Then add new examples, answers to common questions, and better internal links.

Prioritize posts that drive leads, sales, or steady search traffic. These updates often pay back more than writing a brand new post.

If you want extra reach, repurpose the updated post into new social content. These content repurposing tips can help you turn one update into many new pieces.