2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

Last Updated July 16, 2025

2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

If you want to beat competitor websites in your niche to the top spot on Google and be in the top sources in LLMs like ChatGPT, Claude, Gemini, Perplexity & Google’s AI Mode, one of your best secret weapons is AI competitor analysis tools. Enter: RightBlogger’s free Content Gap & Backlink Checker tools.

🔑 Competitor analysis (or competitive analysis) is the process of figuring out what your competitors are doing well, and determining what you can do even better. Competitor analysis tools help you dig into exactly how your competitors are ranking their content, then provide you with actionable insights to improve your content and rankings.

This process can sound daunting if you’re not very familiar with SEO (search engine optimization). Some of the big name tools you can use for competitor analysis, like SEMRush and Ahrefs, just aren’t affordable for many bloggers, solopreneurs, and small business owners I know.

The great news? Andy and I made 2 AI-powered competitor analysis tools inside RightBlogger that’ll give you a highly detailed competitor analysis—and you can use them completely free with a RightBlogger account.

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With artificial intelligence, there’s no need for time-consuming market research and manual competitor analysis—or wasteful guesswork. In just seconds with these tools, you can uncover valuable insights showing exactly what you need to do, to beat the competition.

1. RightBlogger’s Content Gap Tool (Analyze Competitor Content)

Let’s say you’ve got a post that’s performing well in search engines and in LLM recommendations… but it could be doing even better.

Wouldn’t it be awesome if you could get a list of exactly what you need to do to outrank other websites that are currently above you, for the same keywords?

AI Competitor Analysis Tools (Screenshot of RightBlogger Free Tools)

Well, with AI powered tools like our Content Gap tool, you can get just that—fast. You just need:

The URL of your post
The URL of a competitor’s post (hint: use the post that’s ranking #1 on Google for your primary keyword)

Our Content Gap tool will analyze both posts, digging into exactly where your post is falling short.

Here’s a full video tutorial where I walk through getting the most out of our Content Gap Tool:

Let’s get practical with an example, now. Imagine we want to improve this Shopify post How to Get More Followers on Instagram. They’re currently being outranked by Sprout Social’s post.

All we need to do is put the URLs into the tool and hit “Generate”. The AI does the rest.

Carrying out competitor analysis with RightBlogger's Content Gap tool

The content gap report covers:

Summary: A brief summary of the differences between the pieces.
Content Gaps: Specifics on the gaps between the primary article and the competitor piece, showing where the primary article may be falling short.
Opportunities: A clear, specific list of ways the primary article could be improved.
Questions: A list of questions that the competitor article is answering (and that the primary article isn’t).
How to Improve the Primary Article: More details on how you could change the primary article—this builds on the tips on the “Opportunities” section, giving more details and further ideas.

A list of Opportunities in the Content Gap tool for detailed competitor analysis

Want to go even further? Use the “Chat” feature (above the report) to turn these actionable insights into a detailed list of improvements. For instance, we’ve asked:

Give a single, clear list of improvements to make the primary article. Suggest a priority rating (1 = highest, 5 = lowest) for each improvement. Immediately after each improvement, give step by step instructions.

Using the Chat feature to get a prioritized list of improvements to make to the primary article, using the Content Gap tool

Now, let’s dive into our second AI competitor analysis tool, that’ll help uncover opportunities for better marketing your content online.

2. RightBlogger’s Backlink Checker (to See Competitor Backlinks)

Building backlinks to your site is a brilliant way to improve your SEO (search engine optimization). It can be tough to figure out which sites to approach for a backlink or guest posting opportunity, however.

That’s where our Backlink Checker tool comes in. You can use this to find the backlinks for any website or URL. Let’s say you wanted to peek at RightBlogger’s backlinks. Just enter rightblogger.com and you’ll get a whole list:

Carrying out competitor analysis with RightBlogger's Backlink Checker Tool

You can download the list as a CSV (spreadsheet) file, or you can reorder it by clicking on the column headers. This lets you quickly see which high-quality backlinks your competitors have.

When using the tool, make sure you choose a website with a similar target audience to you. That means your competitor data will be highly relevant to your own business.

The tool gives you:

The Backlink URL: This shows the page that’s linking to the website/URL you entered, then the page on your site it’s linking to. Below this you’ll see a “follow” or “nofollow” button. “Follow” links are most valuable as they’re like a vote for your site from another site … but “nofollow” links can still be useful.
The Domain Rank: This is a measure of how authoritative the linking site is, in the eyes of Google.
The Page Rank: This measures the authority of the linking page (not the whole site).
First Seen: This tells you when the backlink was first detected, giving you a good sense of when it was likely created.

Tip: Look for backlinks with a high domain ranking and page rank. These could be great opportunities for you to pursue, too. Click the “open” link next to the backlink’s URL to see that page.

Opening up a linking page from the RightBlogger Backlink Checker tool

Ready to Put These AI Competitor Analysis Tools to Work?

Using the Content Gap and Backlink Checker AI tools gives you an inside look at exactly what your competitors are doing to rank high in Google.

With this knowledge, you’ve got the power to replicate their success—and even beat them. I’ve used these tools to flip the script on some of my own content rankings, and I couldn’t recommend it more.

You can try out the Content Gap Tool and the Backlink Checker at no charge with a free RightBlogger account. Give it a go today and gain a crucial competitive advantage over your competitors, today. Then, once you’re really seeing the benefits from these AI competitor analysis tools, you can upgrade to a RightBlogger Pro plan for unlimited access to all 80+ of our powerful tools.

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What is an AI competitor analysis tool, and why should I use one for SEO?

An AI competitor analysis tool compares your content to pages that already rank, then tells you what to improve. This helps you make smarter updates without guessing.

Instead of doing manual research for hours, you can quickly spot what topics, questions, and sections competitors cover that you do not. That can help you climb in Google results and show up more in AI answers.

RightBlogger’s free tools focus on two big ranking factors: content coverage and backlinks. That makes it easier to see what is holding a post back and what to fix next.

How do I use the RightBlogger Content Gap Tool to beat a page that ranks above me?

You paste your URL and a competitor URL into the tool, then generate a report. The tool shows where your page is missing key information that the higher ranking page includes.

For best results, compare your post to the page ranking #1 for your main keyword. Make sure both pages target the same search intent, like “how to” vs “best tools,” or the comparison will be less helpful.

The report highlights gaps, opportunities, and questions you are not answering. Start by adding missing sections and answering the unanswered questions, then improve clarity and structure.

You can try it with the free RightBlogger Content Gap Tool.

What does the Content Gap report mean by “Questions,” and how should I use them?

The “Questions” section lists questions your competitor answers that your post does not. Adding clear answers to these questions helps your content feel more complete.

Pick the questions that match your reader’s goal and add them as new headings or an FAQ section. Keep answers short, direct, and easy to scan.

After you add the missing answers, recheck your page to make sure the new sections fit naturally. This also helps your content work better for AI summaries, because it has more direct, quotable answers.

How can the Backlink Checker help me find good link building ideas?

The Backlink Checker shows who is linking to a competitor site or a specific competitor page. That gives you a ready-made list of websites that already link to content like yours.

Sort the results by stronger sites, then open the linking pages to see why they linked. You might find a resource list, a review post, or a mention you can earn too.

Focus on relevant sites with real audiences in your niche. When you reach out, share a better or updated resource, not a generic link request.

You can run your checks with the free RightBlogger Backlinks Checker.

After I find content gaps, what is the fastest way to update my article without rewriting everything?

Start by updating only the sections that block you from matching the top results. Add missing headings, answer key questions, and improve examples before you do a full rewrite.

Next, tighten your intro and conclusion so the page stays focused on the main keyword. Then improve readability with shorter paragraphs, bullets, and clear step-by-step sections.

If you want help drafting new sections faster, you can use the RightBlogger AI Article Writer to create or expand parts of your post. You can also validate your keyword focus with the RightBlogger Keywords Tool so updates match what people search for.