2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

Last Updated July 16, 2025

2 Best Free AI Competitor Analysis Tools (+ How to Use Them)

If you want to beat competitor websites in your niche to the top spot on Google and be in the top sources in LLMs like ChatGPT, Claude, Gemini, Perplexity & Google’s AI Mode, one of your best secret weapons is AI competitor analysis tools. Enter: RightBlogger’s free Content Gap & Backlink Checker tools.

🔑 Competitor analysis (or competitive analysis) is the process of figuring out what your competitors are doing well, and determining what you can do even better. Competitor analysis tools help you dig into exactly how your competitors are ranking their content, then provide you with actionable insights to improve your content and rankings.

This process can sound daunting if you’re not very familiar with SEO (search engine optimization). Some of the big name tools you can use for competitor analysis, like SEMRush and Ahrefs, just aren’t affordable for many bloggers, solopreneurs, and small business owners I know.

The great news? Andy and I made 2 AI-powered competitor analysis tools inside RightBlogger that’ll give you a highly detailed competitor analysis—and you can use them completely free with a RightBlogger account.

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With artificial intelligence, there’s no need for time-consuming market research and manual competitor analysis—or wasteful guesswork. In just seconds with these tools, you can uncover valuable insights showing exactly what you need to do, to beat the competition.

1. RightBlogger’s Content Gap Tool (Analyze Competitor Content)

Let’s say you’ve got a post that’s performing well in search engines and in LLM recommendations… but it could be doing even better.

Wouldn’t it be awesome if you could get a list of exactly what you need to do to outrank other websites that are currently above you, for the same keywords?

AI Competitor Analysis Tools (Screenshot of RightBlogger Free Tools)

Well, with AI powered tools like our Content Gap tool, you can get just that—fast. You just need:

The URL of your post
The URL of a competitor’s post (hint: use the post that’s ranking #1 on Google for your primary keyword)

Our Content Gap tool will analyze both posts, digging into exactly where your post is falling short.

Here’s a full video tutorial where I walk through getting the most out of our Content Gap Tool:

Watch "Content Gap Walkthrough - RightBlogger Tool Demo" on YouTube

Let’s get practical with an example, now. Imagine we want to improve this Shopify post How to Get More Followers on Instagram. They’re currently being outranked by Sprout Social’s post.

All we need to do is put the URLs into the tool and hit “Generate”. The AI does the rest.

Carrying out competitor analysis with RightBlogger's Content Gap tool

The content gap report covers:

Summary: A brief summary of the differences between the pieces.
Content Gaps: Specifics on the gaps between the primary article and the competitor piece, showing where the primary article may be falling short.
Opportunities: A clear, specific list of ways the primary article could be improved.
Questions: A list of questions that the competitor article is answering (and that the primary article isn’t).
How to Improve the Primary Article: More details on how you could change the primary article—this builds on the tips on the “Opportunities” section, giving more details and further ideas.

A list of Opportunities in the Content Gap tool for detailed competitor analysis

Want to go even further? Use the “Chat” feature (above the report) to turn these actionable insights into a detailed list of improvements. For instance, we’ve asked:

Give a single, clear list of improvements to make the primary article. Suggest a priority rating (1 = highest, 5 = lowest) for each improvement. Immediately after each improvement, give step by step instructions.

Using the Chat feature to get a prioritized list of improvements to make to the primary article, using the Content Gap tool

Now, let’s dive into our second AI competitor analysis tool, that’ll help uncover opportunities for better marketing your content online.

2. RightBlogger’s Backlink Checker (to See Competitor Backlinks)

Building backlinks to your site is a brilliant way to improve your SEO (search engine optimization). It can be tough to figure out which sites to approach for a backlink or guest posting opportunity, however.

That’s where our Backlink Checker tool comes in. You can use this to find the backlinks for any website or URL. Let’s say you wanted to peek at RightBlogger’s backlinks. Just enter rightblogger.com and you’ll get a whole list:

Carrying out competitor analysis with RightBlogger's Backlink Checker Tool

You can download the list as a CSV (spreadsheet) file, or you can reorder it by clicking on the column headers. This lets you quickly see which high-quality backlinks your competitors have.

When using the tool, make sure you choose a website with a similar target audience to you. That means your competitor data will be highly relevant to your own business.

The tool gives you:

The Backlink URL: This shows the page that’s linking to the website/URL you entered, then the page on your site it’s linking to. Below this you’ll see a “follow” or “nofollow” button. “Follow” links are most valuable as they’re like a vote for your site from another site … but “nofollow” links can still be useful.
The Domain Rank: This is a measure of how authoritative the linking site is, in the eyes of Google.
The Page Rank: This measures the authority of the linking page (not the whole site).
First Seen: This tells you when the backlink was first detected, giving you a good sense of when it was likely created.

Tip: Look for backlinks with a high domain ranking and page rank. These could be great opportunities for you to pursue, too. Click the “open” link next to the backlink’s URL to see that page.

Opening up a linking page from the RightBlogger Backlink Checker tool

Ready to Put These AI Competitor Analysis Tools to Work?

Using the Content Gap and Backlink Checker AI tools gives you an inside look at exactly what your competitors are doing to rank high in Google.

With this knowledge, you’ve got the power to replicate their success—and even beat them. I’ve used these tools to flip the script on some of my own content rankings, and I couldn’t recommend it more.

You can try out the Content Gap Tool and the Backlink Checker at no charge with a free RightBlogger account. Give it a go today and gain a crucial competitive advantage over your competitors, today. Then, once you’re really seeing the benefits from these AI competitor analysis tools, you can upgrade to a RightBlogger Pro plan for unlimited access to all 80+ of our powerful tools.

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What is an AI content gap analysis, and how can it help me outrank a competitor?

An AI content gap analysis compares your article to a competing article and shows what your post is missing. It helps you see why the other page may be ranking higher for the same keyword.

With RightBlogger’s Content gap tool, you paste in your URL and a competitor’s URL. The tool then flags missing subtopics, unanswered questions, and weak sections.

Use the “Opportunities” and “Questions” sections to guide your updates. This makes your rewrite focused, so you improve what matters instead of guessing.

After you update, re-run the comparison to confirm you covered the gaps. This is a fast way to strengthen SEO and also improve your chance of being cited in AI answers.

Which URLs should I use in the Content Gap tool for the best results?

Use one URL that you control and one URL that is already winning in Google for your main keyword. The clearest choice is usually the page ranking #1 for the query you want.

Try to match search intent as closely as you can. Compare a “how to” post to another “how to” post, not to a product page or a homepage.

If you have multiple competitors, start with the top one, then test the next two. You will often find repeated gaps, which tells you what Google likely expects.

Also make sure both pages are about the same topic, not just similar keywords. A clean comparison gives you cleaner, more useful recommendations.

How do I use a backlink checker to find link building opportunities from competitors?

A backlink checker shows which websites link to a competitor, and which page they link to. This helps you find sites that already talk about your topic and might link to you, too.

In RightBlogger’s Backlink checker, enter a competitor domain or a specific URL. Then sort by domain rank and page rank to spot stronger linking sites first.

Open the linking page and look for why they linked. If it is a resource list, a comparison post, or a “best tools” article, you may have a clear outreach angle.

Download the list as a CSV and track your outreach. Focus on sites with an audience similar to yours so the links are relevant, not just high authority.

What do “follow” and “nofollow” backlinks mean, and should I care?

A “follow” link passes SEO value, and a “nofollow” link usually does not pass full SEO value. That is why “follow” links are often more valuable for rankings.

Even so, “nofollow” links can still help. They can send real referral traffic, build brand trust, and sometimes lead to future “follow” links.

When reviewing competitor backlinks, do not ignore “nofollow” links. If a high-quality site mentions your competitor, it may still be worth getting listed there.

A good backlink profile usually has a mix. Prioritize “follow” links first, but keep an eye on strong “nofollow” mentions that can drive visibility.

How can RightBlogger help me turn competitor insights into a simple SEO plan?

RightBlogger helps you go from “what competitors do” to “what you do next” with clear steps. Use the Content Gap results to build an update checklist for your post, then improve the sections in order of impact.

Next, confirm you are targeting the right terms with Keyword research. This helps you pick a primary keyword and supporting keywords that match what people actually search.

After you publish updates, run SEO reports to spot on-page issues you can fix fast, like missing headings or weak keyword coverage. This keeps your content aligned with what search engines and AI systems look for.

If you repeat this workflow for your top pages, you build steady gains over time. It is a practical way to improve rankings without spending hours on manual audits.